Self-Publishing is one of the fastest growing segments of business on the
internet today. It is also one of the fastest segments of the of publishing
industry. There are two main reasons for this.
1. The author is in complete control of the entire creative and selling
process.
2. Information sells and content is king on the internet.
Traditional Publishers
In the past, first-time authors typically have found it very difficult to be
accepted by traditional publishing houses. Sales of new books has been and still
is very unpredictable.
Traditional publishers were and still are driven by the need to make sales.
They need to cover the cost of large organizations and staff. They also need to
cover the cost of expensive traditional advertising. A large publisher finances
a project but typically only offers a 5 to 15% royalty.
I have talked to some very good writers and authors who have been years
trying to get a book published. Some of these were best-sellers but traditional
publishers were unwilling to "take a chance" on an unknown author or book.
Self-Publishing
Self-publishing allows anyone who wants to write to become a published
author. There are many forms of self-publishing today. Anyone who "blogs" is a
published author. There are many self-help and "how-to" books and ebooks on the
internet today. These are typically all self-published authors.
Since content is king on the internet today, many web developers and website
owners either write or hire writers to sel-publish information on web sites. I
belong to a website that provides opportunities for freelance writers and
authors ( www.guru.com). There are many jobs
and projects daily for authors and writers to bid on for websites needing
content.
These projects are very fast paced and the information is needed quickly. The
growth of the internet has made the creation of articles, ebooks and web content
critical to search engine rankings and marketing. Traditional publishers could
never meet this demand because they work on an 18 month production cycle. Hence
the growth of self-publishing.
Reasons to self-publish.
Time - Information is key to most of the
marketing and advertising in today's world. You can self-publish almost as
fast as you can write (or have someone else write for you).
Control - You control the complete process from
writing to format to marketing. Your work is a reflection of yourself and
your intentions and interests.
Profit - You reap all of the rewards of your
efforts. Rather than giving 75 to 95% to a traditional publishing house, you
keep the profit for yourself.
Possession - You own all the rights to your
book, article, blog or ebook. With a traditional publisher, you give up the
rights. If they lose interest in your book, you can not print additional
copies without buying the rights back.
Niche - Your book may fill a niche that has not
been met. You can market by printing a small number of books or even offer
your publication in a downloadable ebook format without the printing costs.
Locality - Many publications today are written
about local or regional topics, such as historical books. Large traditional
publishers will not be interested in these because of the perceived limited
sales potential.
Legacy - Your publication is a legacy for
future generations. Sharing what you have learned can be of great help to
others. A book, article, ebook or blog is an expression of yourself.
Self-Publishing Success Stories
Or, you do a lot of research, and find a need which can be
filled. For example, Corey Rudl started his internet marketing career by selling
Ferrari emblems. He found that these emblems were being stolen off Ferraris and
the replacements were very expensive. So, he found a distributor in Italy that
would sell to him much cheaper and a business was born. And that business is
still doing well for him today.
However, Corey Rudl, Ken Evoy and other internet marketing
experts have found something else that sells even better - INFORMATION.
Corey discovered that teaching people to market products and services on the
internet was far more lucrative than selling Ferrari emblems.
One of the best products you can sell is information that
you have created. It is unique, and irreplaceable. We all have unique
experiences, thoughts and solutions to problems that we have faced in life.
Writing about these is one way to start the process of publishing.
Self-Publishing Books and EBooks Most people
have a computer today. If you have a computer and access to the internet, you
have the tools to self-publish. You can use the free word processor that comes
in Microsoft Windows XP called WordPad to write your book. There are a variety
of FREE tools available on the web to turn these documents into an electronic
format acceptable to printers. One of the most effective ways
for you to get your information published is as an eBook.
What is an eBook? An eBook is a book, pamphlet, brochure or booklet in
electronic form. This can be as simple as a Microsoft Word Document, or Adobe
PDF file. There are also a variety of specialized software programs available
for producing eBooks. If you don't have the time or
expertise to write and produce your own ebook, we can help. Trans Mountain
Consulting Co. working with BurgYoung Publishing can make your ebook a reality.
We offer a variety of packages to help you get your ebook or book into print.
Click HERE to
find out more about our self publishing packages
Ebook Pro I found a program named
Ebook Pro that is one of these specialized software packages. With it you
can easily convert your information into an eBook format usable on
computers around the world. There are a number of specialized functions like the
ability to turn off or turn on printing of the eBook, or not allowing the eBook
to be copied. These features allow you control over your product so that
unscrupulous buyers can not steal and resell your information.
This program is powerful enough for serious eBook authors,
yet it is easy to learn and simple to use. I highly recommend Ebook Pro
and would encourage you to click on the following link to find out more about
it.
CLICK HERE
to find out more about Ebook Pro
Internet Cash Machines
EBooks can be made into Internet Cash Machines. Learn
from Internet Master Marketer Allen Says of the Internet Marketing Warriors how
this can be done in literally minutes.
Internet Cash Machines is a special report that
you need to read immediately. Allen explains exactly what he does to create one
money making site after another. It will allow you to forget about all the
secrets people want to sell you and begin making money with what works today!
Click HERE for more
information
With four books in print, all of them self-published, I am very much an advocate
of self-publishing. All of us have unique experiences and knowledge that will
help and enlighten the lives of others. It is my feeling that we all have
something to contribute and a legacy to leave to future generations. I would
encourage you to write, whether a blog, article, book or ebook and make your
insights and feelings know to the world.
Sincerely
H. Court Young
Author and Publisher
PS: This is one of those software products that will make
your eBook publishing so much easier and your online business much more
automated. You will be able to concentrate more on your overall business and
less on the details of running the business.
P.P.S.: Internet Cash Machines is an EBook that you can get
full reseller rights to with your order. You get both the product and the full
site. Just plug in your name and address, upload it to your web site and start
making sales. You keep the money!
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